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Jeb Brugmann Senior Associate

Jeb Brugmann, Senior Associate

Jeb, Founding Partner of The Next Practice, is a strategist and innovation expert in the fields of business and development, serving major corporations, local governments, and non-profit organisations worldwide.


In addition to using a tested, disciplined innovation process developed with leading business thinker Professor C.K. Prahalad, he focuses on innovation in market analytics, product development, and business modelling to increase local responsiveness and customisation as a source of competitive advantage and global problem-solving. With professional experience in 28 countries, Jeb has been a pioneer of new practice domains including urban sustainability and climate change mitigation, ‘base of the pyramid’ (BOP) business development for large low-income market segments, place-based development and social enterprise.

Read about Jeb's book Welcome to the Urban Revolution: How Cities Are Changing the World on our Faculty Publications page.

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