Sustainable Marketing, Communications and Brand Management

The Sustainable Marketing, Communications and Brand Management online short course from the University of Cambridge Institute for Sustainability Leadership (CISL) equips you with skills and strategies to re-align the purpose of marketing, communications and brand management to support long-term wellbeing for all people and planet.

Over eight weeks, you’ll learn how to inspire and reignite the potential for brands and creative roles to enable positive change. You’ll also gain a heightened awareness of both marketing’s physical impact on people and the environment and its capacity to influence human behaviours and identities, and engage in challenging discussions on issues such as growth, greenwashing and consumption.

You’re invited to join a global cohort of industry pioneers, committed to reclaiming marketing’s role in the world. Through a combination of live sessions, peer support circles and discussion, you’ll build vital connections that can help facilitate innovation and inspire collaborative action. With guidance from faculty and industry experts, you’ll also unlock practical strategies to drive transition and transformation in your sphere of influence, and develop the tools and confidence to maximise impact in your own career. At the end of the course, you’ll move from ambition to implementation with a practical Strategy for Action, setting you up to challenge the status quo and assume your place at the forefront of this change.

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CISL's courses are delivered in collaboration with digital education provider GetSmarter, a brand of 2U, Inc. This link will take you to their site.
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Who should attend?

Marketing, media and creative professionals who wish to be at the forefront of sustainability transformation.

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Explore effective strategies as you work through the weekly modules of this online short course

Module 1: Reclaiming marketing.

Module 2: Transition and transform marketing for a sustainable future.

Module 3: Reform marketing's footprint.

Module 4: Rewire marketing's psychological, sociological and cultural influence.

Module 5: Navigate the complexities of greenwashing and purpose-washing.

Module 6: Purpose-driven leadership and innovation

Module 7: Articulate your ambition for change.

Module 8: Strategise for action and unite for impact.

Gain valuable and relevant skills, and walk away with:

  • Enhanced knowledge of your role in challenging and redefining marketing, media and creative’s business-as-usual practices to recreate value and contribute to sustainable development.
  • Real-world strategies for rewiring marketing’s psychological and sociological impacts and reforming its physical impact on people, nature and climate.
  • The tools and confidence to innovate and disrupt unsustainable marketing practices through purpose-led marketing and leadership.
  • An ambitious and practical Strategy for Action to drive transformational change and amplify your impact.
  • Access to a global cohort of like-minded change agents, as well as the CISL Network comprising over 20,000 professionals and leaders from across industries and society.

CISL Connect: Online live sessions

CISL has developed three bonus CISL Connect: Online Live Sessions for all students joining any of our ten business sustainability leadership courses. Through these sessions, you’ll get direct access to CISL's leading voices on today’s most urgent business topics – competitiveness, AI and resilience.  This format gives you the chance to connect, collaborate and exchange ideas with a far broader global network of professionals beyond your cohort.

CPD certified

This course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 75 hours of learning.

Note: Should students wish to claim CPD activity, the onus is on them. The University of Cambridge Institute for Sustainability Leadership and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.

Learn to lead in a changing world

Join over 24,000 students globally who have already benefited from the opportunity to:

  • Gain verifiable and relevant competencies and earn invaluable recognition from a top-tier university, entirely online and in your own time.  
  • Enjoy a personalised, people-mediated online learning experience that consistently achieves over 90 per cent course certification rate.
  • Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.

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Delivered in Collaboration with GetSmarter

The University of Cambridge Institute for Sustainability Leadership (CISL) is collaborating with digital education provider GetSmarter, a brand of 2U, Inc., to provide an interactive and supported online learning experience.