Read more at: ClimateWise Thought Leadership: A one in ten chance: As risk experts do insurers really communicate risk effectively?
ClimateWise Thought Leadership: A one in ten chance: As risk experts do insurers really communicate risk effectively?
July 2013 – Exploring how the perception of risk affects customer responses to climate risk. How risk is perceived is key to whether people take action to manage risk. Advertisers use insights from behavioural science all the time but it is not often considered when looking at responses to unexpected events.
