Read more at: Carlos Fadigas: Business as part of the solution
Carlos Fadigas: Business as part of the solution
December 2012 – There are many roles for business in developing sustainability, but the most important is to integrate sustainability principles into business strategy. Sustainability means much more than just worrying about the environmental impacts of business operations – this only represents ‘business as usual’. I prefer the idea of looking for the business opportunities that could arise from the huge challenge of trying to raise living standards for a likely population of 9 billion in 2050, yet remaining within the limits of our planet.