Carlos Fadigas: Business as part of the solution

December 2012 – There are many roles for business in developing sustainability, but the most important is to integrate sustainability principles into business strategy. Sustainability means much more than just worrying about the environmental impacts of business operations – this only represents ‘business as usual’. I prefer the idea of looking for the business opportunities that could arise from the huge challenge of trying to raise living standards for a likely population of 9 billion in 2050, yet remaining within the limits of our planet.

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Braskem is one of the world’s biggest petrochemical companies and a pioneer of ‘green’ polyethylene, and part of the Brazilian group Empresas Pelo Clima – a member of the Corporate Leaders Network for Climate Action. In this article, Braskem's CEO Carlos Fadigas describes his vision of sustainability integrated into core business objectives, and why he believes this does not mean an end to competition. Only with the participation of the economic mainstream can we achieve results on the scale required.