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Cambridge Institute for Sustainability Leadership (CISL)

Samsurin brings over 20 years of industry, research, and teaching experience at the intersection of technological disruption, sustainability, and the circular economy. His latest venture, HyveGeo develops a unique bioengineering approach to address two grand challenges – boosting food security in arid regions and removing millions of tons of carbon dioxide from the air.


Samsurin studies circularity and sustainability from the lens of strategy and competitive advantage, enabled by innovations with business models and digitalization such as Artificial Intelligence (AI), Blockchain and Internet of Things (IOT). He also teaches on the Executive MBA and Executive Education programs.

Prior to this, Samsurin was head of Digital Strategy & Innovation for PETRONAS, the national energy corporation of Malaysia. His industry experience spans energy, retail, and manufacturing sectors.

Samsurin holds a PhD and MPhil from the University of Cambridge, an MSc from the London School of Economics and Political Science, and a BA from Northwestern University.

Sam Welch
Co-Founder & Chief Operating Officer, HyveGeo; and Research Associate, Circular Economy Centre, CJBS; Senior Associate, CISL