June 2008 – Smart business sustainable solutions for changing times. Business has got the message: sustainability has strategic
implications for future competitiveness and success. And smart businesses are looking to sustainability to help transform products and services and unlock new opportunities for growth and profitability.
SCP provides a major platform for innovation that reaches into all corners of business activity. Its emphasis on finding ways to achieve more with less opens new avenues to improved performance, competitive advantage and stronger reputation. The primer is all about opportunity. It encourages business to look outside its natural boundaries and probe wider markets for better ways of meeting customer needs.
