Positioned at the intersection of business and society, marketing is a critical function in driving change in production and consumption, attitudes and aspirations, beliefs and behaviours, and narratives and norms.
Sustainable marketing is a purpose-driven practice that works to orientate businesses, brands and society towards a sustainable future. Often confused with the practice of simply marketing the sustainability credentials of an organisation, sustainable marketing creates awareness, aspiration, adoption and action across economic and sociocultural systems by taking necessary accountability for its impacts and opportunities. In doing so, it acts in service of long-term wellbeing for all.
Foresight on sustainable marketing
What is Sustainable Marketing?
Understand the scope, impact and opportunity of sustainable marketing and why it is critical to achieving a sustainable future
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The Physical Impacts of Advertising
Review the role of advertising in the economy, and the need to take accountability for its direct and indirect impacts on people and the planet
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The Power and Potential of Marketing's Brainprint
Explore an introduction to the psychological, sociological and cultural impacts of brand, marketing and creative work
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Purpose and Marketing - Bedfellows or in Battle?
Analyse whether purpose be the saviour of the marketing discipline or if marketing will destroy the concept of purpose
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Education on sustainable marketing
For over three decades, CISL has been at the forefront of sustainability education. We have a deep understanding of the changing global context and access to a wealth of world-leading research into sustainable business. Our programmes draw upon leading academics, practitioners and innovators to help inform business strategy and inspire action.
Sustainable Marketing Foundations
Explore the impact of marketing to understand the key role these departments can play in the sustainable transformation.
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Sustainable Marketing, Media and Creative
For marketing, media and creative professionals who wish to be at the forefront of sustainability transformation.
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Business Sustainability
Management
For professionals wanting to act as an
agent for positive change and lead sustainability across an organisation.
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Communicating for Influence and Impact
For professionals seeking to build the communication skills to achieve meaningful change.
