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Business case for sustainable timber: WWF highlights bank-corporate 'Soft Commodities' Compact

last modified Jun 04, 2015 06:25 PM
24 April 2015 – WWF’s Chief Economics Adviser in the UK highlights 'Soft Commodities' Compact between Banking Environment Initiative (BEI) and Consumer Goods Forum (CGF) as an example of global business leadership.


In her article, Karen Ellis explores how society at large, and business in particular, needs to respond to competing pressures being placed on the world’s forests. On the one hand, demand for timber will triple by 2050 due to growth in emerging markets and the bioenergy sector. On the other hand, the Earth’s forests represent one of the best investment options for large-scale storage of carbon, not to mention the benefits to local livelihoods and ecosystems. 

The 'Soft Commodities' Compact is an example of how CISL has brought together two groups of businesses from within its networks – namely global banks and their corporate customers in the consumer goods industry – to clarify future business risk and value emerging from these trends, set new business norms and develop new products that address unmet needs in a sustainable economy. 

Read more about the 'Soft Commodities' Compact.

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