March 2013 - A can-do, positive narrative on sustainable development. This narrative might come across as simplistic, but it is well-informed through real-life experiences and contrasts. It draws on the combined emotional and technical intelligence developed by being confronted with: a child making brass door handles in squalor in India; the memory of another child’s face when the toy they dreamed for was out of stock; the sight of a beautifully laid-out garden centre ready for the Easter rush; the destruction of a tropical forest that supplied the timber for the garden benches or seeing an overweight child enjoying a second burger for lunch in the UK. Its purpose is to build first-hand experiences through humour, metaphors, and clarity to help business leaders and others value and embrace the sustainability challenge.
The dream is a world where every company, every organisation in the world answers this question: "My product’s positive and negative contributions towards helping the world achieve 9 billion sustainable lifestyles by 2050 are..."
About the Author
Read more about Alan Knight on our Senior Associates page.
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Rethinking Corporate Sustainability – If Only We Ran the Planet Like a Shop!
