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Cambridge Institute for Sustainability Leadership

Victoria works at the intersect of academia and hands-on business to help companies transition to be drivers of long-term wellbeing for all (sustainability). She works extensively with the University of Cambridge Institute for Sustainability Leadership where she is a Fellow, and she engages in cutting edge thought leadership as a Visiting Fellow of The University of Cambridge’s Judge Business School. 


Victoria focuses on five core pillars of organizations: purpose, governance, marketing, leadership and culture. She has 25 years’ experience in marketing, management and sustainability, having previously worked for 3M and Accenture with companies including Marks and Spencer and Cancer Research and by developing theory as a full time Associate Professor of Sustainable Business and Marketing. From 2016-2021 Victoria co-led the process to create the first global benchmark in Governance of Organizations (ISO37000and currently co-leads the ISO working group (TC309/WG1) developing standards on Indicators of Effective Governance (ISO37006) and guidance for governing bodies in Selecting, Creating and Using Indicators (ISO37005).​ Victoria is an UNCTAD review panel member for ISAR Honorswas a member of the UNCTAD/UNEP Task Force developing a methodology for SDG indicator 12.6.1 and their guidance on core SDG indicators for business, and was a member of WBCSD’s working group on Governance.  She is the academic lead for Common Ground Research Network’s Climate Change theme and a Scientific Advisory Board member for Scientist’s Warning Foundation. Victoria was a Director of a social enterprise, has been a board member of a regional social enterprise group and is currently a Non-Executive Director of the organic standards company Soil Association Certification Ltd and FTB Lawsons Ltd.  She has published research papers and thought pieces in journals including: Nature Climate Change, Energy Policy, The New Scientist and Sustainable Development.

Dr Victoria   Hurth
Fellow of University of Cambridge’s Institute for Sustainability Leadership
Visiting Fellow of The University of Cambridge’s Judge Business School