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Cambridge Institute for Sustainability Leadership (CISL)

Victoria is an Independent Pracademic). She spent almost 30 years spanning both academia and companies to answer the question: How can we help organisations make decisions that align with long-term wellbeing for all (sustainability) rather than undermine this pinnacle shared goal? Her work with global executives focuses on the central role of governance – along with purpose, marketing, leadership and culture.


Among other achievements Victoria co-led the 5 year development of the first global ISO standard in Governance of Organizations (ISO 37000:2021), was Technical Author for the first national standard in Purpose-Driven Organisations (PAS 808:2022) and advised the UN on the development of a methodology for SDG 12.6.1 (sustainability reporting). Victoria is engaged on a range of executive and academic leadership programmes, and driving thought leadership and research, including with some of the world’s largest financing organisations. She co-designed, and is Head Tutor, for CISL’s online certificate: ‘Sustainable Marketing, Media and Creative.’ Additionally, Victoria is head the Sustainability Impact Advisory committee for UnaTerra VC sustainability scale-up fund, a member of SACE’s Impact Advisory Committee, a regular UNCTAD review panel member for ISAR Honors, and was a member of WBCSD’s working group on Governance.  She is the Academic Lead for Common Ground Research Network’s Climate Change theme and a member of the Scientific Advisory Board for Scientist’s Warning Foundation, a member of the British Academy’s Net Zero Policy Working Group.  As an active governance professional, Victoria is currently a Non-Executive Director of the organic standards company Soil Association Certification Ltd and previously was a Director of a social enterprise, and a board member of a regional Social Enterprise Group. She has over 20 years’ experience in marketing, management and sustainability, having previously worked for 3M and Accenture with companies including Marks and Spencer, Cancer Research, and J Sainsbury and developing theory as an Associate Professor of Sustainable Business and Marketing as part of 10 years as a full time academic and has published research papers and thought pieces in journals including: Nature Climate Change, Energy Policy, The New Scientist and Sustainable Development. Victoria is a Fellow of the Chartered Management Association, a Chartered Manager (and previous regional board member) and a Chartered Marketer, Fellow of the Higher Education Academy.

Dr Victoria   Hurth
Fellow, University of Cambridge Institute for Sustainability Leadership