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Cambridge Institute for Sustainability Leadership (CISL)

David is an experienced leadership development expert, working with leaders and organisations globally. He utilises the latest brain science research to improve our understanding of leadership effectiveness. He applies a diverse suite of brain science based approaches to help leaders improve their influence and results. David is a director of First Ascent Group and Emergenetics UK. He is Head of Training at St John’s Innovation Centre, Cambridge, which was Europe’s first innovation hub. He sits on the National Council of the Institute of Directors. He is the Lead Assessor for ILM and CMI programmes at First Ascent.


David joined BT in 1984 following graduation from Cambridge (Natural Science, Churchill). After several successful years in UK and international sales, he took his MBA at Warwick University. Returning to BT, he held a range of product management and marketing positions. In 1998 he was appointed CEO of BT's Teleconferencing business. He became Sales and Marketing Director for BT Entertainment in 2003 and represented BT on several industry advisory boards. David has delivered an array of training programmes, in the UK and across the world, for higher education, public sector and sport organisations, start-ups and global FTSE 100 companies. He has a BA and MA from Cambridge, the Institute of Marketing Diploma, and MBA from Warwick and is an Emergenetics Certified Master Practitioner. He has run across the Sahara and represented Great Britain in triathlon. 

David Sales
Director, First Ascent Group
Director, Emergenetics UK