Dr Dina Khalifa

Dina is an experienced academic in the areas of luxury branding and marketing with more than 16 years of teaching and research experience in both the UK and Egypt.

She has a PhD in luxury brand marketing with a focus on consumer responses to identity threats and social exclusion. Dina is currently a Senior lecturer in Luxury Brand Management at Regent's University London. Her research focuses on luxury branding and consumption, status signalling, brand activism and social inclusion in the luxury sector. Dina has been awarded the Prestigious Prince of Wales Global sustainability fellowship at University of Cambridge institute for sustainability leadership where she looked into the role of the luxury sector in fostering social inclusion.