Dr Dina Khalifa

She has a PhD in luxury brand marketing with a focus on consumer responses to identity threats and social exclusion. Dina is currently a Senior lecturer in Marketing at Roehampton University London. Her research focuses on the social psychological motivations that drive luxury consumption, using quantitative experimental research design. In particular, she is interested in areas of Identity threats, Luxury brand status, Luxury values perceptions, cross-cultural examination of luxury consumption and sustainability in the luxury sector. Dina has won the Prestigious Prince of Wales Global sustainability fellowship at University of Cambridge institute for sustainability leadership where she looked into the role of the luxury sector in fostering social inclusion.