Read more at: Ramon Arratia: Full Product Transparency: Cutting the Fluff Out of Sustainability
Ramon Arratia: Full Product Transparency: Cutting the Fluff Out of Sustainability
December 2012 - In the past decade, thousands of companies have started the journey towards sustainability, leading to a huge supporting industry of sustainability professionals, lorry loads of corporate reports, and a plethora of green labels and marketing claims. Ramon Arratia argues that it's now time to transform this new industry by cutting out all the fluff and instead focusing on full product transparency (FPT).