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Ramon Arratia: Full Product Transparency: Cutting the Fluff Out of Sustainability

December 2012 - In the past decade, thousands of companies have started the journey towards sustainability, leading to a huge supporting industry of sustainability professionals, lorry loads of corporate reports, and a plethora of green labels and marketing claims. Ramon Arratia argues that it's now time to transform this new industry by cutting out all the fluff and instead focusing on full product transparency (FPT).

Full Product Transparency

In the world of FPT, companies carry out lifecycle assessments (LCAs) for all their products and services, identifying their biggest environmental impacts and where they can make the greatest difference. They disclose the impacts using easily understood metrics, allowing customers to make meaningful comparisons in their purchasing decisions and providing governments with a platform to reward products and services with the lowest impacts. 

This book outlines a path towards a more practical era for 'corporate responsibility', where companies make real environmental gains based on hard facts, using LCAs and environmental product declarations (EPDs). This book will help you put your company on a path towards full product transparency. This is a decision that can revolutionise and align consumer behaviour, supply chains, policymaking and reporting. It is no less than the path to the future of all business.

About the Author

Read more about Ramon Arratia on our Senior Associates page.

Buy the Book

Full Product Transparency Cutting the Fluff Out of Sustainability (please use code CPSL15 for 15 per cent off the purchase price).



Published: December 2012