Professor Ken Peattie
- Ken is Professor of Marketing and Strategy at Cardiff Business School and Director of the ESRC funded BRASS Research Centre based at Cardiff, which specialises in research into business sustainability and corporate social responsibility.
About
Prior to this he worked in marketing, information systems and strategic planning for an American paper multinational and a UK electronics company. His research interests focus on the impact of sustainability concerns on marketing and corporate strategy making; social marketing for sustainable lifestyles; social enterprise and education for sustainable development. He has published three books and numerous book chapters on these topics, and has published in journals including California Management Review, Journal of Business Research, Journal of Marketing Management, Public Policy and Marketing, and European Management Journal.
Research
Research interests
- Master's-contributor