Until 2017 he was an independent sustainability and environment advisor, including as Special Advisor with The Prince of Wales's International Sustainability Unit and previously to The Prince’s Rainforests Project.
Juniper speaks and writes widely on conservation and sustainability themes and is the author of many books, including the multi-award winning bestseller ‘What has Nature ever done for us?’ published in 2013. Tony began his career as an ornithologist, working with Birdlife International. From 1990 he worked at Friends of the Earth, initially leading the campaign for the tropical rainforests, and from 2003–2008 was the organisation's executive director. From 2000–2008 was Vice Chair of Friends of the Earth International.
Tony was the first recipient of the Charles and Miriam Rothschild medal (2009) and was awarded honorary Doctor of Science degrees from the Universities of Bristol and Plymouth (2013). The Ladybird guide to climate change, co-authored with HRH The Prince of Wales and Emily Shuckburgh, was published in January 2017. His latest book, ‘Rainforest‘, was published in April 2018. In 2017 he was appointed a Commander of the British Empire (CBE).