Under increasing pressure to optimise the use of man-made materials, Jaguar Land Rover started using aluminium in its vehicles' bodies to reduce weight and tailpipe emissions and improve fuel consumption. However, with aluminium more energy-intensive to produce, the manufacturer needed a new method to reduce costs and environmental impact during production. Its material supplier Novelis also had a long-standing commitment to increasing its use of recycled materials year-on-year and required a like-minded customer with a similar appetite for improving sustainability performance.
Whilst the case study focuses on the REALCAR project, its findings are applicable to the creation and transformation of all value chains and other collaborative circular economy projects. Companies in other sectors that embrace ‘circular’ supply chains/value chains can benefit from the understanding and application of the insights presented here.
The study was undertaken and authored by a group of employees from Jaguar Land Rover and Novelis whilst attending the Cambridge Institute for Sustainability Leadership (CISL) Postgraduate Certificate in Sustainable Value Chains (PCSVC)*.
Key learning points
Material suitability and innovation
There must be high confidence about the across-the-board suitability of the material selected for a closed loop.
Establishing a value chain network
Traditional transactional supply chain thinking must be replaced by a value chain approach in which partners work in true collaboration to achieve goals for all parties. It is essential that a thorough communications and engagement plan for each stakeholder is in place.
Unwavering support and advocacy at a senior level provides confidence and momentum – and a forum to help remove roadblocks.