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The Prince of Wales Global Sustainability Fellowship in Luxury and Social Inclusion supported by Chanel

The main aim of the fellowship is to explore the potential role of the luxury sector in the transition towards more inclusive societies. In particular, the research will investigate how the business models of luxury firms may be affected by societal changes such as rising socioeconomic inequality, environmental degradation and climate change. The project aims to identify the potential for companies selling luxury goods to contribute to solving recognized social challenges and have positive social impacts.

 

About the project


the aim of the current research is to explore the opportunities and challenges of inclusive business models as a key driver for social inclusion in the luxury industry. Precisely, the research seeks to empirically investigate the mechanisms of BoP integration in luxury value chain and its impact on social value creation and luxury value perceptions. In particular, this proposal seeks to achieve the following objectives:

  1. To provide a comprehensive and robust conceptualization of inclusive business model and identify its relevance and scope in the luxury industry.
  2. To critically examine the conditions and underlying mechanisms of BOP integration into luxury value chains.
  3. To clearly delineate the business activities and processes in the luxury supply chain that foster inclusive business models
  4. To measure the potential impact of inclusive luxury business models on social value creation and luxury value perceptions.
  5. To inform businesses, governments and finance leaders of the practices, partnerships and synergies needed to foster inclusive luxury business models.

 

Dr Dina Khalifa , Prince of Wales Global Sustainability Fellow

Dr Dina  Khalifa , Prince of Wales Global Sustainability Fellow

Dina is an experienced academic in the areas of luxury branding and marketing with more than 10 years of teaching experience in both the UK and Egypt. She has a PhD in luxury brand marketing with a focus on consumption consumer responses to identity threats and social exclusion She has supervised master and PhD dissertations on various topics such as status, envy and inequalities, the meaning and significance of the Hijab identity in the age of Islamophobia and the impact of influencer marketing on luxury consumption and consumer well-being.


Biography:

Research interests

Her research focuses on the social psychological motivations that drive luxury consumption, using quantitative experimental research design. In particular, she is interested in areas of Identity threats, Luxury brand status, Brand rejection and group conformity, Luxury values perceptions, cross-cultural examination of luxury consumption and sustainability in the luxury sector. She has recently won a research grant to investigate the attitude- behaviour gap for sustainable fashion consumption.

Career

  • 2016 – 2020 Lecturer/ Program leader MSc Luxury Brand Marketing, The British School of Fashion, Glasgow Caledonian University, London.
  • 2013 – 2016 Associate Lecturer, The British School of Fashion, Glasgow Caledonian University, London.
  • 2011 – 2013: Teaching Assistant, Marketing Department, Arab Academy of Science and Technology (AAST) 
  • 2008 – 2011: Graduate Teaching Assistant, Marketing Department, Arab Academy of Science and Technology (AAST)

Qualifications

  • 2013- 2016    PhD in Luxury Brand Marketing, Glasgow Caledonian University (GCU London) (Winner of Best Dissertation Award at the 2017 KSMS Doctoral Dissertation competition)
  • 2009- 2011     MBA. Marketing, Arab Academy of Science and Technology (AAST).    
  • 2003-2008      Bachelor of Science (BSc), Business Administration (Major Marketing) “First-Class Honours”, Arab Academy of Science and Technology (AAST).

Other affiliations

Fellow of Higher education Academy 2020

Funding and awards  

December, 2019 PRME UK & Ireland Chapter Research Seed Funding                  

April, 2019 GCU Supervisors` PhD project proposal for PhD studentship

November, 2017 KSMS Doctoral Dissertation Award Competition

February, 2017 GCU Supervisors` PhD project proposal for PhD studentship

April, 2017 GCU London Internal Research Grant (£2000)

February, 2016  GCU London Internal Research Grant (£2000)

July, 2015 GCU students’ Associations Teaching Awards

June, 2015 – July, 2015  ELEMENT Mobility Scheme Staff Mobility for Joint Teaching, Training and Research at Cardiff Metropolitan University

Publications

Book chapters

  • Khalifa, D and Shukla, P. From Glitz to Gloom: Consumer Responses to Luxury Brand Related Status Threat. The essence of luxury, 41.

Peer reviewed journals

  • Khalifa, D. and Shukla, P., 2017. Me, my brand and I: Consumer responses to luxury brand rejection. Journal of Business Research81, pp.156-162.
  • Khalifa, D. (2018). LUXURY INDIAN FASHION: A SOCIAL CRITIQUE. International Journal of Fashion Studies5 (2), 417-420.

“I do not believe in Perfection. I do, however, believe in the relentless pursuit of excellence”

Dina Khalifa 

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"Universities contribute to society through the creation of new knowledge and the development of new skills. It is our aspiration to do this in ways that are relevant and purposeful.

The Prince of Wales Global Sustainability Fellowship Programme, hosted by the University of Cambridge Institute for Sustainability Leadership, will help us to do just that by allowing academics to engage productively with business, government and financial institutions for society's benefit – both in the UK and globally."

Professor Stephen Toope, Vice-Chancellor, University of Cambridge

Contact

Theo Hacking

Jake Reynolds

Contact research@cisl.cam.ac.uk for further inquiries about the Fellowship Programme or the application process.