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Amory B. Lovins

Factor Four, 1998 and Natural Capitalism, 1999

Photograph of Amory LovinsAbout the Author

Amory B. Lovins (born 1947), Rocky Mountain Institute Cofounder, Chairman, and Chief Scientist, is a consultant experimental physicist educated at Harvard and Oxford. He has received an Oxford MA (by virtue of being a don), nine honorary doctorates, a MacArthur Fellowship, the Heinz, Lindbergh, Right Livelihood (‘Alternative Nobel’), World Technology, and Time Hero for the Planet awards, the Benjamin Franklin and Happold Medals, the Nissan, Shingo, Mitchell, and Onassis Prizes, and honorary membership of the American Institute of Architects.

Amory has lately led the redesign of $30 billion worth of facilities in 29 sectors for radical energy and resource efficiency. He has briefed nineteen heads of state, held several visiting academic chairs (most recently the 2007 MAP/Ming Professorship at Stanford), written twenty-nine books and hundreds of papers, and consulted for scores of industries and governments worldwide. The Wall Street Journal named Mr Lovins one of thirty-nine people worldwide "most likely to change the course of business in the '90s"; Newsweek has praised him as "one of the Western world's most influential energy thinkers"; and Car magazine ranked him the twenty-second most powerful person in the global automotive industry.

Top 10 Ideas

Download Amory B. Lovins' Top 10 Ideas from the interview.

Interview Transcript

Download a transcript of the interview.

Amory B. Lovins: Part 1, Factor Four and Radical Resource Efficiency

In this video, Amory Lovins, co-author of Factor Four (1998) and Natural Capitalism (1999), two of the most influential books on sustainability, talks about Factor Four and radical resource efficiency with Senior Associate Wayne Visser, on 7 August 2008. The interview was part of the Cambridge Top 50 Sustainability Books Project.

Amory B. Lovins: Part 2, Design for Sustainability

In this video, Amory Lovins, co-author of Factor Four (1998) and Natural Capitalism (1999), two of the most influential books on sustainability, talks about design for sustainability with Senior Associate Wayne Visser, on 7 August 2008. The interview was part of the Cambridge Top 50 Sustainability Books Project.

Amory B. Lovins: Part 3, Factor Four Examples and Policies

In this video, Amory Lovins, co-author of Factor Four (1998) and Natural Capitalism (1999), two of the most influential books on sustainability, talks about Factor Four examples and policies with Senior Associate Wayne Visser, on 7 August 2008. The interview was part of the Cambridge Top 50 Sustainability Books Project.

Amory B. Lovins: Part 4, Natural Capitalism and Biomimicry

In this video, Amory Lovins, co-author of Factor Four (1998) and Natural Capitalism (1999), two of the most influential books on sustainability, talks about natural capitalism and biomimicry with Senior Associate Wayne Visser, on 7 August 2008. The interview was part of the Cambridge Top 50 Sustainability Books Project.

Amory B. Lovins: Part 5, Biotechnology, Service Flows and the Transport Sector

In this video, Amory Lovins, co-author of Factor Four (1998) and Natural Capitalism (1999), two of the most influential books on sustainability, talks about biotechnology, service flows and the transport sector with Senior Associate Wayne Visser, on 7 August 2008. The interview was part of the Cambridge Top 50 Sustainability Books Project.

Amory B. Lovins: Part 6, China and Natural Capitalism

In this video, Amory Lovins, co-author of Factor Four (1998) and Natural Capitalism (1999), two of the most influential books on sustainability, talks about China and natural capitalism with Senior Associate Wayne Visser, on 7 August 2008. The interview was part of the Cambridge Top 50 Sustainability Books Project.

Amory B. Lovins: Part 7, America and Natural Capitalism

In this video, Amory Lovins, co-author of Factor Four (1998) and Natural Capitalism (1999), two of the most influential books on sustainability, talks about America and natural capitalism with Senior Associate Wayne Visser, on 7 August 2008. The interview was part of the Cambridge Top 50 Sustainability Books Project.

Amory B. Lovins: Part 8, Social Aspects and Future Trends

In this video, Amory Lovins, co-author of Factor Four (1998) and Natural Capitalism (1999), two of the most influential books on sustainability, talks about social aspects and future trends with Senior Associate Wayne Visser, on 7 August 2008. The interview was part of the Cambridge Top 50 Sustainability Books Project.

Amory B. Lovins: Part 9, Hope and Inspiration

In this video, Amory Lovins, co-author of Factor Four (1998) and Natural Capitalism (1999), two of the most influential books on sustainability, talks about hope and inspiration with Senior Associate Wayne Visser, on 7 August 2008. The interview was part of the Cambridge Top 50 Sustainability Books Project.

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Other Books (Selection)

Soft Energy Paths: Toward a Durable Peace (Amory B. Lovins, HarperBusiness, 1977)

Energy Unbound: A Fable for America's Future (L. Hunter Lovins, Amory B. Lovins and Seth Zuckerman, Sierra Club Books, 1986)

Hypercars: Materials, Manufacturing, and Policy Implications (Amory B. Lovins, Hypercar Center and Rocky Mountain Institute, 1996)

Winning the Oil Endgame: Innovation for Profits, Jobs and Security (Amory B. Lovins, Earthscan, 2004)

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